Confidential: Meludia raises €500,000 to teach music differently

The platform that allows you to develop your musical ear from sensations is working on its mobile application… And many other projects.

85% of children stop playing music before the age of 15, because they quickly lose interest in learning… Before regretting it once they are adults. Meludia was born out of this observation: “We want to remedy this problem by putting pleasure back at the heart of music learning”, explains Bastien Sannac, CEO. Meludia develops the musical ear from sensations, through various games: no music theory or lessons. The start-up has just raised 500,000 euros from four business angels based in New York, London and Paris.

The funds will allow Meludia to solidify its international position, particularly in Belgium, Luxembourg, Switzerland and Canada, but also in the English-speaking world. “The focus will be on the United States, mainly Texas, California and Massachusetts, places with a high concentration of culture where we also have advanced contacts, as well as on the United Kingdom and Germany,” comments Paul-Arthur Patarin, Managing Director. 25% of Meludia’s current users are located abroad, mainly in the United States.

Meludia will also strengthen its product team: “The platform is bound to evolve, with new levels, new instruments, multiplayer, new interactions…” On the horizon is a new version of the website, available in English and French, and a mobile app on iOS, to be released in July. But Meludia also plans to invest in another platform: consoles. Finally, the start-up is looking to strengthen its R&D team with PhD students in the field of artificial intelligence and computer music, to work on new projects.

20% of subscribers are premium subscribers

Méludia is the result of the meeting, in 2010, of Bastien Sannac and Vincent Chaintrier, a composer and music teacher who developed a learning method based on emotions. After a long work of adapting the technique to the virtual, the beta version of the site was launched in October 2013. The start-up relies on a freemium model: the premium version, which costs 99 euros per year -with decreasing rates for institutions- was launched in February 2014. A success: Meludia claims a very high conversion rate: 20% of subscribers are premium subscribers.

Meludia develops the musical ear through playful exercises. Screenshot

The start-up relies on strong partnerships with schools. It is in the process of finalizing agreements with the University of Paris-Est Marne-la-Vallée in musicology, the SAE school of sound engineering, Queen’s College in London, New York University, Berklee College of Music… Meludia is also working on new projects. First, on “time-killer” applications to play in the subway, for example, while learning. Then, on kiosks equipped with the platform. “We are going to experiment with them by installing them in the autumn at the University of Paris-Est Marne-la-Vallée, thanks to subsidies from the Ile de France region”, explains Bastien Sannac. The aim is to extend the system to shopping centres, hotels, etc. “People will be able to wait in places where computers are not usually found by playing Meludia applications on these terminals.”

In the long term, the start-up has its sights set on Asia: “We’re very attentive to the German, South Korean and Japanese, Taiwanese and Chinese markets, which are showing particular interest in Meludia,” comments Paul-Artur Patarin. Incubated at 104 and accelerated by Tektos and Microsoft as part of the Bizspark + program, Meludia was awarded the Gold Medal for the first edition of the Lépine competition open to “digital inventions”.

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