File Best excerpts: “Drawing inspiration from successful start-ups”

Adrien Tsagliotis

Why did Airbnb executive Brian Chesky choose to give up his apartment to sleep in his clients’ homes every day? How did the founders of dating site DateMySchool manage to cut their marketing budget by paying students to become brand ambassadors? How did the Waze application change the relationship with GPS, turning it from an occasional tool into a daily companion? Based on exclusive interviews with the heads of major French and American Web start-ups, Adrien Tsagliotis, a journalist with JDN, traces the careers of these companies and their most original strategies. A compilation of anecdotes, “S’inspirer des start-ups à succès” (Editions Dunod) is intended to be a source of inspiration for all entrepreneurs, students and, more broadly, anyone interested in the digital economy.

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