Prisma Media ‘s digital objective is clear: to move from a traditional press group to a digital media group. This is the message that David Berrebi wanted to get across. To achieve this, the CTO of Prisma Media Digital is activating two levers. First, the recruitment of a development team, “the 40 best in France”, he said. “The price to pay to create apps worthy of the Télé loisirs, Voici or Gala brands.” Another way: a policy of acquisitions, “to go faster”, in SEO, mobile, social and video.
© JDN / Nolan Montella