After a similar €1.6 million operation in December 2011, the start-up wants to develop its international locations and partnerships.
Shopmium is entering an internationalization phase. The start-up has just completed a €4.3 million financing round with Ventech, which is acquiring a stake in the company, and its historical shareholders, Isai and Accel Partners. In December 2011, the company had completed its first round of financing of €1.6 million to validate the business model of the application on the French market and consolidate its positioning in the territory(read the article “We raise €1.6 million to confirm our model of coupons on mobile“, dated 15/12/11).
With 18 employees to date, Eli Curetti’s start-up now intends to internationalize its application that allows mobile users to obtain virtual coupons for discounts on certain products at the point of sale. The application has generated up to 100,000 clicks and 20,000 purchases since its release, according to Eli Curetti to Les Echos. A real mobile marketing tool for the retail industry. According to the daily, the start-up is valued at around 15 million euros, two years after its creation.