SportPursuit raises €8.2 million to attack Europe


The British event-based sporting goods website intends to expand its brand portfolio and begin its European expansion.

London-based sporting goods e-tailer SportPursuit has announced that it has raised £5m (€8.2m) from DFJ Esprit and Silicon Valley Bank, as well as business angels Willam Reeve (co-founder of Lovefilm), Alex Chesterman (Zoopla) and Alex Saint (Secret Escapes).

Launched just over two years ago, SportPursuit has raised a total of £6.4 million (€10.5 million). The site, which claims 1 million members, is counting on this capital injection to expand its portfolio of brands (currently 600) and finance its European expansion. The first step is Scandinavia.


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