The photo printing app Cheerz, ex-Printklub, raises 6 million euros

Cheerz brings in the Serena Capital fund as well as business angels, including Xavier Niel, Jean-David Blanc and Julien Codorniou.

A month ago, the mobile photo printing application Printklub was renamed Cheerz. By adopting this new name, the start-up founded in 2012 by Aurélien De Meaux and Antoine Le Conte displays a goal: internationalization. And to accelerate in new countries, the company already present in Spain, Switzerland, Belgium and the United Kingdom and which makes 30% of its turnover internationally has just completed a fundraising of six million euros. The investment fund Serena Capital is leading the round, with the participation of business angels including Xavier Niel, Jean-David Blanc and Julien Codorniou, as well as A Plus Finance, Cheerz’s historical investor.

300,000 customers and several countries opened in 2015

Cheerz has just opened an office in London and plans to open several countries in 2015, including Germany, Italy, the Netherlands and some Scandinavian countries. The app has already been downloaded a million times and Cheerz claims 300,000 customers, the majority of whom are located in France, compared to just 10,000 in September 2013, when the start-up closed its first €300,000 funding round. “We shipped more than 200,000 orders in 2014, and we’re counting on 800,000 this year,” notes Antoine Le Conte, co-founder. The start-up recorded a turnover of €600,000 in 2013, €3.7 million in 2014 and expects to cross the €12 million mark in 2015. Cheerz currently employs 28 people, including three in London, but is expected to grow to around 50 employees by the end of the year.

Focus on mobile and social networks

The start-up distinguishes itself from its competitors specialized in photo printing by emphasizing mobile and social. The start-up’s new name also reflects the target audience: young and cool. Cheerz wants to be “THE partner for those who take photos every day, the 20-35 generation,” explains Antoine Le Conte. Cheerz adapts to the new consumption of photos, started with smartphones.”

The application available on iOS and Android allows you to print photos taken with your mobile or snapshots shared on Facebook and Instagram. All on original media: polaroids, magnets, wedding kits, posters, frames, photo boxes… One of our strengths is that we understood right away that we had to rely on original products,” says Antoine Le Conte. Moreover, we are currently preparing a range of new products. We are thinking, for example, of printing videos… but I’m not saying more for the moment.”

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